E-commerce Blog

Digitization and Global Expansion of Incalpaca Peru's B2B Channel
Cluster led the development of the B2B platform for Incalpaca, one of Peru's most important textile companies and a global benchmark in the alpaca fiber industry. The project aimed to modernize and digitize the brand's wholesale channel, creating an efficient purchasing experience for distributors, corporate clients, and international business partners. The solution was developed on Shopify Plus, implementing a scalable B2B architecture that allowed for the centralization of catalogs, automation of commercial processes, and optimization of order management for different markets and customer types. The project included the development of... Read more...
Shopify has just turned artificial intelligence into a new sales channel
There are moments in technology where a change seems small from the outside, but ends up completely altering the way an industry works. I believe Shopify has just had one of those moments. Over the past few weeks, a new section called "Agentic" quietly began appearing in the Shopify admin. At first glance, it seems like just another channel within the Shopify ecosystem, similar to Instagram, Facebook, or TikTok Shop. But in reality, it represents something much deeper: Shopify has officially acknowledged that the future of e-commerce will not be... Read more...
How Dermotienda modernized its e-commerce and prepared for regional expansion with Shopify Plus
In e-commerce, technology can become the main accelerator of growth... or the main bottleneck. That was the challenge for Dermotienda, the leading dermo-cosmetics retailer in Peru with operations in Ecuador... Read more...
Infinite Scroll or Pagination in E-commerce: Which one should you use?
When designing an online store with hundreds or thousands of products, a key question arises: how to display all those products without affecting the user experience? The two most common... Read more...
Shopify Plus vs. VTEX: Which is the Best Platform for your eCommerce?
If you're considering which platform to choose for your online business, you've probably considered Shopify Plus and VTEX, two solutions designed for growing businesses. However, at Cluster Ecommerce Agency, we... Read more...
How to migrate from Prestashop to Shopify
If you have a PrestaShop store and are considering migrating to Shopify, you are probably looking for a more intuitive, scalable and better supported platform. Shopify offers a robust infrastructure... Read more...
What is one of the main enemies of E-commerce?
E-commerce has many enemies, but there is one that is silent and should keep us awake at night. Friction, in our opinion, is one of the most common reasons for... Read more...
10 things we learned from ecommerce that no one is going to tell you | Chapter 1
We are not one to brag about the number of projects and brands we serve, but the truth is that there are not a few who came to us with... Read more...
10 things we learned from e-commerce that no one is going to tell you | Episode 2
We open this chapter to talk about the cart or shopping bag, one of the most analyzed and studied screens, so much so that if you search Google you will... Read more...
10 things we learned from e-commerce that no one is going to tell you | Chapter 3
In this edition we will talk about a technical issue that breaks the head of every Ecommerce Manager, if you are one of the people who loses sleep over a... Read more...
The independence of journalism
The written press, politics and social affairs have always been present in my life since I was little, my mother is a journalist and my father is an economist, both... Read more...
ROAS worsens as consumer privacy improves | E-commerce Trends 2023 Shopify Plus Peru
The number of online stores doubled in 2021 compared to 2020. Competition was the biggest obstacle to achieving growth in 2022, according to 350 global commerce decision makers surveyed that... Read more...
We use Ai to answer Frequently Asked Questions about e-commerce
What is a domain? A domain is the name of a website that is used to access it. For example, "google.com" is the domain of Google's website. A domain is... Read more...
Shopify Editions 2023 | Peru
Shopify Editions is an event that takes place twice a year, where the most relevant news in terms of products available to all Shopify developers and merchants around the world... Read more...