Cluster led the development of the B2B platform for Incalpaca, one of Peru's most important textile companies and a global benchmark in the alpaca fiber industry. The project aimed to modernize and digitize the brand's wholesale channel, creating an efficient purchasing experience for distributors, corporate clients, and international business partners.
The solution was developed on Shopify Plus, implementing a scalable B2B architecture that allowed for the centralization of catalogs, automation of commercial processes, and optimization of order management for different markets and customer types.
The project included the development of specific functionalities for wholesale operations, such as segmented customer access, differentiated price lists, corporate order management, and synchronization with internal inventory and logistics systems.
Results
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B2B Channel Digitalization:
Incalpaca successfully transformed its traditional commercial process into a centralized digital operation, optimizing the purchasing experience for national and international wholesale customers. -
Efficient Customer and Price Management:
A catalog structure and commercial conditions segmented by customer type, market, and purchase volume were implemented. -
Operational Integration:
The platform was connected to internal inventory and logistics operation systems, allowing for more efficient and synchronized management of orders and stock. -
International Scalability:
Shopify Plus allowed for the construction of a technological foundation prepared to support the brand's international growth and the expansion of its B2B operations.
The implementation developed by Cluster positioned Incalpaca with a modern and flexible platform for wholesale sales management, strengthening its digital operations and improving the commercial experience for its customers worldwide.