Cómo Dermotienda modernizó su ecommerce y preparó su expansión regional con Shopify Plus


In e-commerce, technology can become the main accelerator of growth... or the main bottleneck.

That was the challenge for Dermotienda, the leading dermo-cosmetics retailer in Peru with operations in Ecuador and Chile, which needed to evolve its e-commerce platform to support brand growth and improve the shopping experience for thousands of customers.

The solution was clear: migrate from Magento to Shopify Plus.

Cluster led the entire digital transformation process, executing a comprehensive migration focused on three objectives:

  • Improve e-commerce performance
  • Reduce operational friction
  • Build a scalable platform for regional growth

A complex migration, without affecting operations

One of the main challenges of the project was the magnitude of the information that needed to be migrated without affecting business continuity.

The process included:

  • Reindexing of over 4,000 products
  • Migration of hundreds of thousands of customers
  • Preservation of order history
  • Optimization of transactional flow
  • Comprehensive improvement of performance and stability

All of this was executed while maintaining a fluid shopping experience and minimizing operational risks.

The result: a faster, more stable, and growth-ready e-commerce

The migration to Shopify Plus allowed Dermotienda to completely modernize its e-commerce operation.

Key results include:

Improved shopping experience

The new platform reduced friction in navigation, search, and checkout, leading to improvements in conversion and sales.

Greater stability in campaigns and traffic peaks

Shopify Plus allowed supporting high-demand commercial campaigns without compromising site speed or stability.

More efficient operation

The new technological architecture simplified e-commerce management and improved scalability for future commercial initiatives and regional expansion.

Shopify Plus as a growth platform

Today, Dermotienda has a modern, flexible e-commerce infrastructure ready to sustain the brand's growth in LATAM.

This project reflects how a well-executed technological migration not only improves operational performance but also becomes a real competitive advantage for scaling a digital business.